Websites on mobile: why speed matters and how to check it
People look for a tradesperson on a phone, often from the car or a building site, on a weak signal. A site that opens slowly is a site that does not open. Speed is a feature, not decoration.
What slows a site down
- Large photos. The most common reason. Photos should be the right size and a modern format.
- Unnecessary code. Templates with dozens of features you do not use.
- Videos and animations at the start. They delay the first content.
- Many third-party scripts. Chats, tracking, embedded maps.
How to check
Open your site on a phone without wifi. Then try Google's free PageSpeed Insights: enter the address and get measurements and concrete tips. Values vary with device and connection, so treat them as a direction.
Mobile comes first
A site should be designed for the phone first: large buttons, readable type, a phone number you can tap. The computer is the second step.
Why it matters for search
Google treats speed and mobile usability as one of many signals. More importantly, a customer who waits goes to a competitor. Further steps for local search are in local SEO for small businesses.
Related articles
Send us your web address.
In two days you get one page back.
Got it. We will come back to you within two working days at the address we find for the domain. Or call us, that is faster.
We have opened a pre-filled e-mail for you. Just send it. Or simply call us.
Free, no obligation. We do not need access to any of your accounts.
How we handle your dataMatyáš Musela · 733 230 308 · Filip Berčík · 774 915 200 · aetheron@aetheron.cz · Prague
-
What people in your trade actually search for
-
How much of it reaches you today
-
What we would do first, and why