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What to prepare for a new website: material, text, photos

Material is what slows websites down most. When you have it ready everything goes faster and is often cheaper. Here is a list that is enough.

  • The logo as a vector (SVG, PDF) or at least in high resolution.
  • Photos of your own jobs. The more real ones, the better. Generic photos tell a customer nothing.
  • A list of services with two or three sentences each: what you do, for whom, what is different about you.
  • Your service area and opening hours.
  • Contacts: phone, e-mail, address, and the company ID if you have one.
  • References. A few sentences from happy customers, with their permission.
  • Examples of sites you like and dislike, even from other trades.
  • The goal: what you want a visitor to do (call, fill in a form, order).

If something is missing

It is not an obstacle. We can draft the text and recommend or choose photos. But more material from you means the site will be more yours.

What is enough to start

For the first design a call is enough: what you do and what your ideal customer looks like. You see the design within three hours. How long the whole process takes is described in this article.

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Matyáš Musela · 733 230 308 · Filip Berčík · 774 915 200 · aetheron@aetheron.cz · Prague

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